Monetising Prepaid Event Vouchers with Sponsored Ads

Categorised in: Blog

Sponsored advertisements on prepaid event vouchers are an innovative way for event organisers to unlock new revenue streams while gaining customer engagement. By leveraging the unique ad space on these vouchers, event organisers can promote brands and products that align with their audience’s interests, offering a targeted marketing opportunity. 

The Uniprint team specialises in printing secure, high-quality vouchers and can easily integrate these sponsored ads seamlessly into the design process, ensuring maximum impact for your brand.

Benefits of Sponsored Ads on Prepaid Event Vouchers

Integrating sponsored ads on prepaid event vouchers offers several compelling benefits:

• • Increased Revenue Streams: Including sponsored ads on prepaid event vouchers opens up a passive revenue channel for event organisers. Advertisers are willing to pay a premium for ad placements that target a highly specific audience, such as event-goers. This can significantly contribute to an organiser’s profitability without increasing the ticket price for attendees.
  • Targeted Advertising: The audiences purchasing or receiving prepaid event vouchers are typically highly engaged and interested in the event’s content. This makes sponsored ads particularly effective, as they are shown to a receptive audience. According to a recent study, targeted ads can yield 2.5 times more engagement than generic ads.
  • Brand Visibility and Awareness: Brands can use prepaid event vouchers as a platform to increase their visibility and strengthen their presence in a particular market. By featuring on these vouchers, brands can tap into the excitement and anticipation that attendees feel about the event, which is beneficial for both the organiser and the advertiser. An excellent example is Coca-Cola’s partnership with various music festivals, which has been credited with a 30% increase in brand recall.

• Customer Engagement and Satisfaction: When ads are thoughtfully curated and strategically placed, they can add value to the customer experience. Vouchers can feature discounts or promotional offers relevant to the event theme or audience demographics, enhancing customer satisfaction and promoting a positive perception of the event.

How UniPrint Can Help

We offer a range of solutions to help event organisers maximise the potential of sponsored ads on prepaid vouchers:

• Custom Voucher Design: UniPrint’s expert team can create visually appealing vouchers that incorporate ad spaces without compromising on the aesthetic appeal of the voucher. This ensures that the voucher remains attractive while serving as a promotional tool.
• Strategic Ad Placement: Through strategic ad placement, we help advertisers capture the audience’s attention at just the right moments, for example, featuring ads on the reverse side of vouchers or along the margins where they naturally draw the eye.
• Secure Printing and Distribution: Security is paramount for event vouchers. Our secure printing processes guarantee that the vouchers are authentic and tamper-proof, giving organisers peace of mind.

Success Stories of Sponsored Ads on Event Vouchers

Event organisers across various sectors have successfully utilised sponsored ads on prepaid vouchers to boost their revenue and enhance the attendee experience. For example, the organisers of the Durban Food Festival partnered with local restaurants to feature exclusive discounts on their vouchers. This initiative not only increased foot traffic to the restaurants but also boosted the organisers’ ad revenue by 25%.

Partner with us to replicate these successes for your event with tailored solutions that fit your specific needs, scoring a win-win for event organisers and advertisers.

Ready to leverage all your income streams? Boost your bottom line growth with sponsored ads on prepaid vouchers today!