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If you’re researching label printing solutions for your product, you’ll come across different technology types – traditional printing (offset and flexographic technologies) and digital printing (electro-ink as well as inkjet). The different technologies need to be evaluated to offer the optimum value-based printing solution for specific outputs.
We’ll be looking at digital printing as a smart label printing solution for your product and when it works best.
Digital printing refers to the methods of printing from a digital-based image directly to a variety of media. This refers to professional printing where short-run jobs from digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Offset printing is a method of mass-production printing in which the images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media.
Digital printing is the fastest growing segment of the printing industry, and more and more brands are opting for this kind of printing. Here are guidelines as to when you should go for digital printing.
- For Personalised Marketing (variable data printing)
According to the Printing For Less website, “Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press to personalise each printed piece with unique information from a spreadsheet or database.” Printing multiple versions of the same item can potentially be costly and time consuming when using offset printing, but thanks to variable data printing, a digital printing press allows for personalisation of each item. Our variable data printing capabilities are great for businesses to scale their personalized marketing efforts. For example, limited editions of your product labels.
- When you want a uniform design
Keeping in mind that Digital printing allows for printing directly from software, the technology for digital printing ensures all the labels are consistent in quality and size. This continuity in product labeling can be very important for consumers who will consider the quality of the product inside mirrored by the labeling on the outside.
- When you want to save on costs and time on short runs
Offset printing requires plates and since digital printing has no costs relating to setting plates, it is a more affordable option for label printing. Especially when there are design changes on particular products. Bare in mind that the cost-savings associated with digital printing are only applicable on smaller print runs. When it comes to larger print runs, offset printing can deliver a much lower cost per unit.
- When you’re looking for flexibility
Today’s consumer seeks flexibility, innovation and often-instant gratification. As such, brands have been pressured into changing their packaging a lot more often than usual. In the past, traditional printing meant that brands had to keep the same product label designs for long periods of time. With Digital Printing, which is more flexible and responsive, brands can change their labels as many times as they want.
In today’s world of Digital Printing, we at Uniprint have the level of capabilities to handle the high volume requirements of our conventional print customers, as well as the lower volume, flexible and variable print requirements for digital print customers.