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If you’re researching label printing solutions for your product, you’ll come across different technology types – traditional printing (offset and flexographic technologies) and digital printing (electro-ink as well as inkjet). The different technologies need to be evaluated to offer the optimum value-based printing solution for specific outputs.
Offset printing is a method of mass-production printing in which the images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media.
We’ll be looking at digital printing as a smart label printing solution for your product and when it works best. Digital printing refers to the methods of printing from a digital-based image directly to a variety of media. It is printing where short-run jobs from digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing is the fastest growing segment of the printing industry, and more and more brands are opting for this kind of print solution.
Here are guidelines as to when you should look at digital printing for your brand/product.
- For personalised marketing (variable data printing)
Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press to personalise each printed piece with unique information from a spreadsheet or database. Printing multiple versions of the same item can potentially be costly and time consuming when using offset printing, but thanks to variable data printing, a digital printing press allows for personalisation of each item. Our variable data printing capabilities are great for businesses and brands to scale their personalised marketing efforts. For example; limited edition product labels using unique numbering or images on each print.
- When you want a uniform design
Digital print allows for printing directly from software. It ensures all the labels are consistent in quality and size. This continuity in product labelling can be very important for consumers who will consider that the quality of the product inside is reflected by the labelling on the outside.
- When you want to save on costs and time on short runs
Offset printing requires plates and since digital printing has no costs relating to setting plates, it is a more affordable option for label printing. Especially when there are design changes on particular products. Bear in mind that the cost-savings associated with digital printing are only applicable on smaller print runs. When it comes to larger print runs, offset printing can deliver a much lower cost per unit but without the personalisation/customisation factor.
- When you’re looking for flexibility
Today’s consumer seeks flexibility, innovation and often-instant gratification. As such, brands have been pressured into changing their packaging a lot more often than usual. In the past, traditional printing meant that brands had to keep the same product label designs for long periods of time. With digital printing, which is more flexible and responsive, brands can change their labels as many times as they want which opens up opportunity for more creativity and innovation from pack or product.
- Making your label smart
Our innovative technology allows us to make your labelling smart, connecting it to the web and providing unique experiences for consumers through the print. These solutions are highly measurable and provides ROI for marketing efforts every time!
In today’s world of digital print, Uniprint have the capabilities to handle the high-volume requirements, as well as the lower volume, flexible and variable print requirements for digital print customers.