Categorised in: Blog
You may know Uniprint as a technology and market leader in secure transactional document printing, enabling organisations to effect and record their transactions safely and effectively. However, in line with the global shift towards variable data print and the digitisation of business – we are bolstering our digital print capabilities and electronic solutions, by announcing our merger with InsideData.
The InsideData Group is a leading communications business that helps its clients create meaningful customer connections. They are able to collect, collate and distribute vast amounts of variable data through print or electronic channels. We have been working with InsideData for some time, as both client and supplier, servicing many blue-chip clients in the financial and telecommunications industries, amongst others. Over the years we’ve discovered many complimentary services and operational synergies between our business offerings and finally merged in February 2021 when InsideData acquired Uniprint from the Hirt and Carter Group.
Uniprint MD, Grant Hubbard, sees the merger as a very good fit for our brand, enhancing our traditional print capabilities and providing accelerated growth opportunities. This mutually beneficial merger sees us being able to expand our ability to service the full needs of our customers and to create new sources of added value. We can now also offer existing clients the well-established credibility of an experienced partner in the electronic communication space, thanks to InsideData.
By combining the unique benefits of paper with the efficiency and enablement of electronic solutions, we are looking to create a hybrid communication and/or transactional experience. One where the physical and digital are seamlessly interwoven into more secure and personalised cross-platform solutions. The result will be ‘intelligent’ documents and highly targeted consumer communication that is more effective and engaging. This in turn will improve consumer loyalty and ultimately translate to increased revenue.
The use of advanced digital tracking and reporting capabilities will aid return on investment and provide in-depth insights, allowing us to continuously grow and develop our offering. Looking forward, Hubbard says, “We are excited about the opportunity to leverage our enhanced capability to provide our corporate clients with 360-degree solutions for transactional documentation and communication”.