Origamoo! Mosaic turns an iconic chocolate brand into 1 million original origami cows.

Categorised in: Blog

One million chocolate bars are now on the supermarket shelves in Israel with one-of-a kind wrappers created by HP SmartStream Mosaic and printed on the HP Indigo 10000. Instead of a traditional red wrapper, each individual piece of the Cow Chocolate brand has a unique design. In an added twist, the wrappers can be folded into one-of-a kind paper sculptures of cows using origami, thus giving the campaign its unique name: Origamoo. Mosaic giving new life to brands Facing increased competition from imported brands, Strauss Elite wanted to breathe new life and attract attention with innovative packaging for its original brand, existing since 1934. Sales of the Origamoo version that engage the customer are expected to be 10 times higher than the standard item. The one-of-a-kind duplex wrappers for the marketing campaign were generated by Mosaic variable design technology from 17 original seed patterns, and printed by Ilan Print. An origami artist was commissioned to design the fold of the wrapper, and the inside of the wrapper features dotted lines to start the process. Consumers can find the folding instructions in a dedicated website. Origamoo participants are encouraged to tag images of their creations on Facebook and Instagram and win prizes. The project was launched with a wide media campaign including a TV ad, billboards and social media.

Ready to unfold creativity? Join the Origamoo movement today and create your own origami cows. Contact us for more information!

FAQs and Answers

1. What is Origamoo Mosaic?
Origamoo Mosaic is a creative packaging campaign where one million chocolate bars were printed with unique wrappers using HP SmartStream Mosaic technology. Each wrapper features a one of a kind design and can be folded into an origami cow.

2. How does HP SmartStream Mosaic work?
HP SmartStream Mosaic uses variable design technology to generate millions of unique designs from a small set of seed patterns. In the Origamoo campaign, 17 seed patterns were used to create one million different wrappers.

3. Why was the Origamoo campaign created?
The campaign was created to revitalise the iconic Cow Chocolate brand and help it stand out in a highly competitive market with imported brands gaining attention.

4. What makes Origamoo packaging unique?
Each chocolate wrapper has a completely original design, making every product visually different. The wrapper also doubles as origami paper for creating cow sculptures.

5. How do customers make origami cows from the wrappers?
Customers can follow dotted fold lines printed inside the wrapper and use instructions provided on a dedicated website to create their own origami cow sculptures.

6. How many unique wrappers were produced in the Origamoo campaign?
A total of one million unique wrappers were produced, ensuring every chocolate bar had its own distinct design.

7. How did the Origamoo campaign engage customers?
Customers were encouraged to fold their wrappers into origami cows, share photos on Facebook and Instagram, and participate in prize competitions, creating strong social engagement.

8. Why is personalised packaging effective for brands?
Personalised packaging attracts attention, creates memorable customer experiences, increases brand interaction, and can significantly improve sales and brand loyalty.