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Digital printing has got to the stage where it is no longer struggling to match traditional methods, but is offering much more in terms of quality, efficiency and scope. Digital printing changes everything - it puts one-to-one marketing into customers’ hands.
Digital print delivers timely, relevant and personalised messages. This is the type of marketing weary consumers are crying out for.
There are three main advantages that digital label printing has over traditional flexographic label printing:
1. Speed – with no plates to create, and very little setup of the machine, a custom label job printed on a digital printing press can be printed in minutes - not hours.
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2. Quality – if you want high resolution and vibrant colors then you need digital printing. Our digital presses can print at 230 line screen, whereas most flexographic presses print at 133 or 150 line screen. If you are selling your products at the retail level, you really should consider digital label printing just for the quality of the label it produces.
3. Flexibility – perhaps digital printing’s greatest power is its flexibility. Whether you want to include customer’s names from a database, consecutive numbers, personalised urls, relevant images, multiple barcodes, or just several versions of the same label, digital printing can handle it with ease. Personalising marketing helps improve the response rate because people are more likely to engage with content that’s relevant to their interests.
Digital is being hailed as a revolution for print marketing.
Email tim.hancock@uniprint.co.za or call 031 560 2323 today.
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