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Why “Uniprint”?
Prior to the Universal Print Group being re-branded as Uniprint in 2007, the group had operated as a number of separate divisions (Business Forms division, Labels division, etc) and most customers interacted with each of these divisions on the basis of the specialised range of products supplied by a particular division.
The object of establishing the Uniprint brand was to encourage customers to have a single view of the organisation, as a print brand that is able to supply many of their print requirements, whether they be labels, packaging, books, magazines, point-of-sale material, business forms or direct mail – a focus on the products and services offered to customers, not on the specific technology used or location of manufacture.
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Uniprint’s Philosophy
Uniprint’s philosophy is built on the premise that today’s printing business is no longer simply about putting ink on paper, but increasingly about adding value.
The concepts of “collaboration” and “innovation” are two of the core values of Uniprint and they define how the business relates to customers. Examples are “imagineering” in the development of business forms, “creative structural design” in the development of Marketing At-Retail / Point of Purchase material and the “tailoring” of label and packaging solutions.
“Innovation” is the product of the “Collaboration” process, the critical element in delivering unique, relevant and often customised print solutions. This is achieved by developing a clear understanding of customers’ requirements and staying in touch with developments that impact on their markets and their brand/business strategies.
Please see the “Products” section for more detail.
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